PGA Professionals
Performance Academy

A community for PGA Professionals and golf instructors to sharpen their teaching, grow their businesses, and create new opportunities on and beyond the course.

"I believe it’s time we bring that same commitment to developing our own profession, both on and off the course."
- Virgil Herring, PGA

For nearly three decades, I’ve had the privilege of working alongside exceptional golf professionals who are dedicated to developing players. But I have always had one question: Who is investing in the people who invest so much in others?

As a teaching professional and entrepreneur, I’ve seen the impact that continued learning, collaboration, and personal growth can have on performance and success.

I’m excited to share the lessons I’ve learned, support my fellow professionals, and help build a stronger future for golf – one coach, one connection, and one breakthrough at a time.

Tier 1 | Pro Foundation

Stay sharp. Keep learning. Stay connected to the best ideas in golf instruction.

- Bi-weekly live group session led by Virgil with both instructional and entrepreneurial topics.
- Continuing instructional themes: full swing, short game, putting, mental game, teaching methodology, player development
- Live Q&A in each session
- Session recordings with exclusive content
- Select guest experts at least once per quarter

Pro Foundation Pricing & Registration

Tier II | Inner Circle

Individual coaching and professional growth. Learn 1:1 how to turn experience into success beyond the course.

All benefits in Pro Foundation Tier, in addition to:

- Student swing case reviews, discussions and solutioning
- Two 1:1 instruction or entrepreneurship coaching call per month - driven by your business needs and areas of interest
  - Popular themes include business development or professional development: Extending from golf professional to entrepreneur, pricing for your market, retention, referrals, reputation building, lesson-book growth

Inner Circle Investment & Registration

About Virgil

With over two decades of experience coaching elite athletes and professionals, Virgil Herring has become a trusted name in the world of golf and beyond. Known for his work with PGA Tour players, his engaging TEDx talks, and his insights on the Golf Channel, Virgil brings a unique blend of technical expertise, mental training, and motivational guidance to each of his roles. His passion for helping others reach their highest potential extends to corporate coaching, public speaking, and authorship, where he shares powerful lessons on performance, focus, and resilience. Virgil’s mission is simple: to inspire excellence and transform lives, one step at a time.

TedX Speaker | Former Golf Channel Academy Teacher
3x Best-Selling Author | 2x TN PGA Teacher of the Year
TV, Radio and Podcast Host | Founder, Ryder Cup of Wine
MSN Keynote Speaker to Watch | 300+ college golf scholarships

Learn more or contact Virgil.

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